Founded in 2000 by Jennifer Hobaica, Olive U started with a baby clothing line that sold out at its first event. Transitioning from a career as a Stylist & Costume Designer, Jennifer began the business from her dining room table to balance work with being a hands-on mom.
Building on early success, Olive U expanded to include children's and women's clothing, becoming a must-have brand. Jennifer's dedication to timeless design, high-quality fabrics, and personalized customer experience drove this growth. The beloved "Classic Thermal" attracted fans like Cindy Crawford, Lisa Rinna, and Brooke Shields.
In 2016, we introduced Warm Me, a luxe heated and chilled pillow, reflecting our commitment to quality and style.
Inspired by the pandemic's need for connection, we launched our Tokens collection in 2022. Tokens bring people together to celebrate connections and commemorate life events in a fun and whimsical way, reminding us of what’s truly important.